π
NEW Button
nyoo BUH-tuhn
Definitions
1
Symbols Β· Information
Common
A square button with 'NEW' written in white on a blue background, used to highlight recent additions, updates, or newly released content.
Commonly used in retail, product announcements, and content updates to draw attention to what's new.
Check out our π summer collection that just dropped today!
Retail marketing, Instagram
π feature alert: you can now schedule posts directly in the app!
App update announcement, Twitter
Derived from retail signage where 'NEW' labels are used to promote recent merchandise and drive consumer interest.
2
Communication Β· Status
Uncommon
Used to indicate a personal update or change in status, such as a new job, relationship, or life situation.
Often placed at the beginning of a message to highlight the announcement nature of the content.
π job! Starting at Google next month - so excited for this opportunity!
Personal announcement, LinkedIn
Reflects digital communication's need for quick visual indicators of message importance or content type.
Evolution Timeline
2010
Introduced as part of Unicode 6.0 as a Japanese 'enclosed ideograph' symbol.
Adaptation of Japanese square button symbols for global digital communication
2015
Gained popularity in Western retail marketing as e-commerce expanded on social platforms.
Rise of social media marketing and direct-to-consumer brands
Cultural Context
Part of a set of square button emojis derived from Japanese mobile phone symbols that became standardized in Unicode for global use.
Reflects consumer culture's emphasis on novelty and the marketing principle that highlighting newness increases perceived value and desirability.
Regional Variations
United States
Frequently used in retail marketing and product announcements, particularly in tech and consumer goods contexts.
Generational Usage
Gen_X: Used primarily for practical announcements like product updates, new business offerings, and service changes.
Gen_Z: Used in product drops, trending item announcements, and to highlight status updates on TikTok and Instagram.
Older: Less frequently used, but occasionally appears in formal announcements or business communications.
Millennials: Common in professional contexts for product launches, feature announcements, and career updates on LinkedIn.
Common Combinations
πβ¨
Exciting new product or feature with special qualities
Common in product launches to create visual excitement and highlight novelty
ππ₯
Hot new release or trending new product
Used to emphasize that something is both new and extremely popular or desirable
ππ±
New phone or mobile device announcement
Common in tech announcements and consumer electronics marketing